Benefits of the Franchise System
Franchising is proven model around the world that allows one the opportunity to manage and operate a business that merits a proven model. Although there is no guarantee for success, the franchise model provides a blue print of operation that proves success in other markets.
The “system” is the a broad speak term meaning the branding, marketing, operations, customer service, site selection (where applicable), layout, procedures, etc. that have been established by the Franchisor. The “system” has been proven, but may need to be adapted for new markets. Overall, the “core business” drives a “call to action” to a consumer and they are usually familiar with the brand. The positive aspect of the franchise model is both the franchisee and the franchisor are committed to the market for a long period of time, via the agreement, so both parties are financially vested to making the model successful.
With any aspect of business, there are “Pro’s and Con’s” of working in the franchise industry.
- Marketing Support
- Branding Materials
- Operational Procedures
- Proven results
- Less expensive materials/costs, due to volume discounts
- Research and Development
- Savings on testing and trials of new products
- Proprietary products that others cannot obtain/use
- Network of peers and operators to share expertise and experience
- Annual conferences and training seminars
- Better source of funding from a proven business model
- Lack of Independence
- Requirement to use limited materials/goods
- Limits on marketing creativity
- Limited scope of services/product
The Pro’s far outweigh the Con’s on securing a franchise. As the Master Franchise Model merits the role of Franchisor in the respective Global Markets, we share our information on franchising, lead generation programs, branding, marketing, etc., to prove success of the sub franchisees. The franchise model proves to be stable and the investment of choice in securing a business that will prove success, innovation and adaptability. We hope you continue to research both our company and the Master Franchise Business Model in order to assist you with your decision to pursue a franchise.
We wish you the best of luck as you research and pursue franchise opportunities.