Chem-Dry Notches Highest Ranking To Date In Franchise Gator Top 100
Brand recognition, value and longevity allow Chem-Dry to keep climbing the rankings at Franchise Gator and other top industry watchers
It’s nice to make a ‘best of’ list, nicer still to make it more than once — and really nice to keep climbing in the rankings! That’s where the Chem-Dry cleaning franchise brand finds itself in terms of the Franchise Gator Top 100, where it was listed at No. 62 for 2017. In addition, Chem-Dry also made Franchise Gator’s “6 Franchises to Watch in 2017” list, which noted that both residential and commercial cleaning are growing business sectors, and that Chem-Dry is a established, trusted brand in the space.
“Franchise Gator takes a lot of things into account when they evaluate a business opportunity, and we are really happy that they continue to see the value of the Chem-Dry opportunity,” says Doug Smith, Senior Vice President of Franchise Development. “We work hard to provide value to our franchise owners and are gratified to receive this recognition.”
Green products create eco-friendly niche
One reason Chem-Dry catches (and keeps) Franchise Gator’s eye is the more than 40 green-certified products that provide high-quality cleaning with no harsh residue or other after effects.
“Homeowners have told us for decades that they want clean carpets, floors and upholstery, but they are concerned about chemicals that could be harmful to children and pets,” Doug says. “We meet that concern head-on with our Hot Carbonating Extraction process, and we also continue to develop green products that do a great job and don’t leave anything behind.”
Whole home cleaning provides up-selling opportunities
A Chem-Dry cleaning franchise owner also benefits from being part of a brand that never stops growing. For more than 40 years Chem-Dry has led the way when it comes to carpet cleaning, but now offers tile and stone cleaning as well, not to mention area rug and upholstery cleaning, granite and leather renewal and even water-remediation services. That means being able to offer whole-home cleaning, which leads to more frequent visits as well as higher ticket totals.
“No business can just stand on its reputation, no matter how good that might be,” Doug says. “The trick is to maintain the quality you’re known for while also introducing new products and services that consumers want and that produce solid results for the Chem-Dry cleaning franchise owners. We never stop researching new products and new ways to clean, so that our brand can continue to grow in the markets we serve.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 51 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertop, leather and upholstery cleaning.